The Importance of Having a Good Music Video

When I first heard Vampire Weekend’s new song, “Cousins,” I was not impressed.  I just didn’t think it was that good.  Then I saw the music video, and still didn’t like the song.  But the music video was awesome.  So I watched it again.  And again.  And all of a sudden the song gets stuck in my head now and I appreciate it way more than I did.

Best part?  Hands down the part where they wear masks of each other’s faces.

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